Human – Creative – NYC
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adidas Training // Optime SS25

adidas Originals - We gave the world an Original,

They gave us a thousand back.

 


Whatever you call it, it’s covered

In this cheeky campaign for adidas women's training, we'll showcase how adidas optime squat-proof leggings give women confidence in the gym. When your leggings are squat-proof, you know that whatever you call it...you are covered. 

 
 
 

 
 
 
 
 
 
 
 
 

Credits

AGENCY: Johannes Leonardo New York

GROUP CREATIVE DIRECTORS: Jeph Burton, Hunter Hampton

CREATIVES : Claire Golladay, Austin Haas

JR CREATIVES : Kayla Beck, Phoebe Klien

DIRECTOR: Christina Yuan

PHOTOGRAPHER: Ariel Fisher

DESIGN DIRECTOR: Hannah Lo Bello